Discounting is a typical solution to get more sales- but do you really understand the imact it has on the business? Use this easy to use calculator to get to grips on how much you should (or shouldn't) be discounting
Understand how margin effects your pricing and ultimately the bottom line
Understand how discounting effect the volume or amount you'd need to sell more of in order to obtain the same profit
Understand how the dangers of discounting can also work in the other direction- the power of price increases!